Friday, May 06, 2005

MICROSOFT TROUBLED BY GOOGLE

Well the following link "Microsoft versus Google" makes for one hell of an interesting reading, especially for those who are open source software lovers.

The story goes like.........
Once upon a time Sergey Brin and Larry Page started of a company which claimed to provide the fastest and the best search possible. That was just a start. Companies like Microsoft and Yahoo did not consider them a challenge and outsourced their search tool to other companies, instead of having a search machine of their own. No one would have at that time guessed what Google's plan could have been. The magic which Google's search machine did was create a brand Google. Well the brand was such that instead of saying a sentence like "Search for xyz" people started using "Google for xyz". The word "search" was replaced by word "Google". Their were competitions like "Who is the best Googler?". Even in our campus we used to have student conducted Quizzes over LAN where the use of Google or any search machine was allowed.......but it was just to find the best Googler.

Also another thing which Google achieved was - cracking the mystery of how to make profits from online advertisements.

The Google of the search fame was ignored by the Microsoft as being just a simple online search tool. It was then, when Google had decided to go for its IPO, that they also decided to launch of their e-mail service - and what a marketing strategy to follow - "Membership by invitation".........this is a do or die strategy. But then to make it work they had a 1GB capacity for their mailboxes (which is now increasing towards 2GB). This was like a major earthquake for other big email providers like Yahoo, Microsoft and Rediff. While Yahoo and rediff reacted pretty fast MS was slow and it provided higher 250MB storage only on new accounts not on existing......what a miser Bill Gates is. For Google, this venture into email was a big success and from here the company has not looked back.

They are enjoying a real good run at Wall Street, and they have entered into many areas either through their own softwares or through acquisition - major being Orkut (social networking), Picasa (Photo management and editting software), Hello, and a real big one being Desktop Search (developed in-house).

It is the desktop search which is now giving sleepless nights to Microsoft - what will Google come up with next.

Also there are many cases as can be seen in the link given where Microsoft employees have left MS for Google.

Lets see where this war goes.......and there is no way Microsoft can buy Google.........just because of one simple reason........it was developed on Linux and MS buying a company which has its roots in Linux doesn't sound a good publicity for its current products.

Imagine the following scenario - Google releasing their own version of Linux with real easy to use desktop, an office software based on Open Office and also a browser!!!!!!! This all together can be a real Microsoft Killer.......

Till the results of this war are out.....Google away to glory.........

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