In this kind of financial chaos, AIG can pride itself in getting free advertising. And in India the name comes alongside SBI, what better show of power of brand can happen for a company which is struggling to survive.
And just for reference, you just need to click into the link and check the article for the error rectification. The journos are so pre-occupied with AIG name that instead if mentioning IAG, they end up mentioning AIG. Luckily in the article the mistake has not been repeated in the content, else we would have seen TATA fuming heavily upon AIG management.
Long live the errors like these giving unasked for advertising and PR without spending even a single penny
Monday, November 24, 2008
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2 comments:
good post :)
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